marni for h&m

H&M has hopped from one Italian institution to another by enlisting Marni to create a new capsule collection following the commercial, although perhaps not creative, success of Versace last year. The Marni for H&M collection actually looks like something to be proud of, and something that many a fashionista will be coveting. I myself was taken back by the effortlessly cool dresses and tunics that the collection is offering up for the Spring Summer seasons and was even more shocked to see that, despite its low price point, the clothes and even the accessories don't look cheap (although the proof will be revealed in the changing rooms I'm sure). I am always surprised that designers of such high calibre still want to create lines for H&M considering the sacrifices they have to make in the quality of the clothing they produce; but then again I'm sure they are happy to make such sacrifices when they reap the rewards of the massive profits they make selling at a high street level and the profits they make from encouraging people to buy into the brand whilst generating an upsell from those who take their obsession further by actually going on to purchase Marni at full price. They are fully aware that us schmucks will seize at any oppertunity to buy into a designer brand so I am glad that H&M have finally produced a line that actually looks like it has some thought and style behind it, at least now the masses can buy into a product not only for the label but also for the creativity behind it. I was starting to get a bit sick of poorly designed and poorly realised collections being snapped up despite the fact that, in all honesty, they were pretty shit. It seems as though Marni have chosen not to sell themselves out by creating a half arsed collection and as a result I want nearly every item they have produced. Come 9am on March 8th I am sure that I will be sat in my lecture desperately tapping away on my laptop, not making notes like a good little student but being one of the thousands of desperate people that will crash the H&M website.